Rockaway Beach Orthodontics
Registered legal name: Smile Masters LLC
11412 Beach Channel Dr Ste 4, Rockaway Park, NY 11694
The registry record
- NPI
- 1194599688
- Registered as
- Type-2 organization (not an individual dentist's personal NPI)
- Dental categories
- Orthodontics, Pediatric
- Taxonomy codes
- 1223P0221X (Pediatric dentistry); 1223X0400X (Orthodontics and dentofacial orthopedics)
- Practice location
- 11412 Beach Channel Dr Ste 4, Rockaway Park, NY 11694
- Telephone
- (718) 924-2091
- NPI issued
- 14 November 2023 (2 years ago)
- Record updated
- 15 November 2023 (2 years ago)
- Certified by the practice
- 15 November 2023
- NPI status
- NPI active as reported by CMS 2026-08
- Metro area
- New York-Newark-Jersey City, NY-NJ (metropolitan area, Queens County)
- State
- New York (6,201 registered practices)
- Sibling NPIs
- Rockaway Beach Orthodontics and Pediatric Dentistry (1255899712)
- Map position
- Census address match at street level
- Snapshot
- NPPES data dissemination file, 10 August 2026
What the record tells you
Rockaway Beach Orthodontics, the trading name of Smile Masters LLC, is an NPI registry record for a dental organization at 11412 Beach Channel Dr Ste 4 in Rockaway Park, New York 11694. CMS issued NPI 1194599688 on 14 November 2023, and the practice last updated its own entry on 15 November 2023. That was 2 years ago; the details are probably current, but confirm the address when you book.
It is registered under 2 dental taxonomy codes: Pediatric dentistry (1223P0221X), Orthodontics and dentofacial orthopedics (1223X0400X). That puts it in 2 categories on this site, led by orthodontics. A practice that registers more than one category is telling CMS it does more than one kind of dental work at this address, which is why it has a page here rather than a row. No other address in the registry carries this name, though a practice trading under a chain brand often registers each office under its own legal name, so check the brand as well. One further NPI is registered to what looks like the same business at this address (Rockaway Beach Orthodontics and Pediatric Dentistry, NPI 1255899712); it is covered by this page rather than given a page of their own.
Rockaway Park holds 3 registered dental practices inside the New York-Newark-Jersey City, NY-NJ area, which has 4,603 in total on the New York side and ranks 1st in the state. 2 of the Rockaway Park records also register orthodontics, so this is one of only a handful of local options in that category. Across the metro the mix runs general dentistry 65.9%, dental clinic or center 14.6%, orthodontics 7.5%. The closest other registered practices are 5B105STRDENTALPC (0.5 miles, Rockaway Park), Dental Sleep Medicine Center for Snoring and Sleep Apnea LLC (0.9 miles, Rockaway Beach) and Dr. Steins Dental Group PLLC (1.1 miles, Rockaway Beach), with 2 more inside 2.5 miles.
On our figures a routine adult cleaning in New York runs $150 to $250 cash and scaling and root planing $225 to $370 per quadrant, against a US average of $125. This practice's own prices are not in the registry and never will be: NPPES holds identifiers, not fees. Call (718) 924-2091 and ask for the cash price on code D1110, whether the exam and X-rays are included, and whether they run a membership plan if you have no insurance.
Nearest alternatives
The 5 closest registered dental practices to 11412 Beach Channel Dr Ste 4, straight-line distance. Rows without a link are listed on their metro page rather than having one of their own.
| Practice | City | Distance | Categories | Phone on the record |
|---|---|---|---|---|
| 5B105STRDENTALPC | Rockaway Park, NY | 0.5 mi | General | (718) 474-0007 |
| Dental Sleep Medicine Center for Snoring and Sleep Apnea LLC | Rockaway Beach, NY | 0.9 mi | General | (203) 853-0880 |
| Dr. Steins Dental Group PLLC | Rockaway Beach, NY | 1.1 mi | General | (718) 634-8200 |
| Rockaway Dental P.C. | Rockaway Beach, NY | 1.5 mi | General | (718) 318-1250 |
| Arverne Dental | Arverne, NY | 2.5 mi | General | (718) 945-9500 |
The benchmark to hold a quote from Rockaway Beach Orthodontics against. New York cost guide.
What to ask when you call
- The cash price for D1110, a routine adult cleaning, and whether the exam (D0120) and X-rays (D0274) are inside or outside that number.
- Whether you need scaling and root planing before a routine clean, and the per-quadrant price for D4341 or D4342 if so.
- Whether they run an in-house membership plan, and what it covers against what it costs a year.
- Whether they are taking new patients and how far out the next hygiene appointment is.
- The practice license, with your state dental board. An NPI is a billing identifier and proves nothing about licensing.
CMS NPPES NPI data file, August 2026, snapshot 10 August 2026. US federal public data (FOIA-disclosable, no charge). CMS NPI files. NPI registry records, status as reported by CMS in the August 2026 data dissemination file. NPPES is an identifier registry, not a license register: an NPI does not validate that a practice is licensed, accredited or currently open. Practices maintain their own NPPES entries. Every page shows the date the record was last updated; addresses and phone numbers are as self-reported and are not verified by us. This page describes a registry record. It is not a review, an endorsement or a check on Rockaway Beach Orthodontics.
Price figures are our own, last verified April 2026. State averages are our estimates compiled from FAIR Health regional cost data and CMS Medicare fee schedules; the ADA discontinued its national Survey of Dental Fees in 2023, so no national fee survey exists. Treat them as a starting point and call two or three offices for an actual quote.