All About Smiles
Registered legal name: Rock Dental Florida PLLC
2363 Dunn Ave, Jacksonville, FL 32218
The registry record
- NPI
- 1144946963
- Registered as
- Type-2 organization (not an individual dentist's personal NPI)
- Dental categories
- General, Orthodontics, Pediatric
- Taxonomy codes
- 122300000X (Dentist); 1223P0221X (Pediatric dentistry); 1223X0400X (Orthodontics and dentofacial orthopedics)
- Practice location
- 2363 Dunn Ave, Jacksonville, FL 32218
- Telephone
- (904) 751-6030
- NPI issued
- 13 October 2022 (3 years ago)
- Record updated
- 27 July 2026 (0 years ago)
- Certified by the practice
- 27 July 2026
- NPI status
- NPI active as reported by CMS 2026-08
- Metro area
- Jacksonville, FL (metropolitan area, Duval County)
- State
- Florida (8,223 registered practices)
- Operator size
- 20 addresses registered under this organization name nationally
- Map position
- Census address match at street level
- Snapshot
- NPPES data dissemination file, 10 August 2026
What the record tells you
All About Smiles, the trading name of Rock Dental Florida PLLC, is an NPI registry record for a dental organization at 2363 Dunn Ave in Jacksonville, Florida 32218. CMS issued NPI 1144946963 on 13 October 2022, and the practice last updated its own entry on 27 July 2026. That is recent, so the contact details are likely to be current.
It is registered under 3 dental taxonomy codes: Dentist (122300000X), Pediatric dentistry (1223P0221X), Orthodontics and dentofacial orthopedics (1223X0400X). That puts it in 3 categories on this site, led by general dentistry. A practice that registers more than one category is telling CMS it does more than one kind of dental work at this address, which is why it has a page here rather than a row. The same registered name appears at 20 distinct addresses nationally. That is either a group practice or a name common enough that unrelated offices share it, so ask whether pricing is set locally or by a parent company.
Jacksonville holds 319 registered dental practices inside the Jacksonville, FL area, which has 534 in total on the Florida side and ranks 4th in the state. 214 of the Jacksonville records also register general dentistry, so this is one of several local options in that category. Across the metro the mix runs general dentistry 65.9%, dental clinic or center 18.2%, orthodontics 6.2%. The closest other registered practices are Rodeffer, Garner, Minor and Mokris Orthodontics (0 miles, Jacksonville), Brushes and Brackets Dental Studio (0.1 miles, Jacksonville) and Pediatric Smiles, INC (0.2 miles, Jacksonville), with 2 more inside 0.6 miles.
On our figures a routine adult cleaning in Florida runs $100 to $160 cash and scaling and root planing $175 to $280 per quadrant, against a US average of $125. This practice's own prices are not in the registry and never will be: NPPES holds identifiers, not fees. Call (904) 751-6030 and ask for the cash price on code D1110, whether the exam and X-rays are included, and whether they run a membership plan if you have no insurance.
Nearest alternatives
The 5 closest registered dental practices to 2363 Dunn Ave, straight-line distance. Rows without a link are listed on their metro page rather than having one of their own.
| Practice | City | Distance | Categories | Phone on the record |
|---|---|---|---|---|
| Rodeffer, Garner, Minor and Mokris Orthodontics | Jacksonville, FL | 0 mi | Orthodontics | (904) 751-6030 |
| Brushes and Brackets Dental Studio | Jacksonville, FL | 0.1 mi | Dental clinic | (904) 751-5126 |
| Pediatric Smiles, INC | Jacksonville, FL | 0.2 mi | Pediatric | (904) 751-5126 |
| Tarak C. Patel, DDS | Jacksonville, FL | 0.2 mi | General | (904) 757-7940 |
| Jacksonville Emergency and Family Dental Care | Jacksonville, FL | 0.6 mi | General | (904) 224-0046 |
The benchmark to hold a quote from All About Smiles against. Florida cost guide.
What to ask when you call
- The cash price for D1110, a routine adult cleaning, and whether the exam (D0120) and X-rays (D0274) are inside or outside that number.
- Whether you need scaling and root planing before a routine clean, and the per-quadrant price for D4341 or D4342 if so.
- Whether they run an in-house membership plan, and what it covers against what it costs a year.
- Whether they are taking new patients and how far out the next hygiene appointment is.
- The practice license, with your state dental board. An NPI is a billing identifier and proves nothing about licensing.
CMS NPPES NPI data file, August 2026, snapshot 10 August 2026. US federal public data (FOIA-disclosable, no charge). CMS NPI files. NPI registry records, status as reported by CMS in the August 2026 data dissemination file. NPPES is an identifier registry, not a license register: an NPI does not validate that a practice is licensed, accredited or currently open. Practices maintain their own NPPES entries. Every page shows the date the record was last updated; addresses and phone numbers are as self-reported and are not verified by us. This page describes a registry record. It is not a review, an endorsement or a check on All About Smiles.
Price figures are our own, last verified April 2026. State averages are our estimates compiled from FAIR Health regional cost data and CMS Medicare fee schedules; the ADA discontinued its national Survey of Dental Fees in 2023, so no national fee survey exists. Treat them as a starting point and call two or three offices for an actual quote.