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OrthodonticsGeneralNPI registry, August 2026

DBA Rosenberg Orthodontics

Registered legal name: People's Dental

21 North Main St., West Hartford, CT 06107

Phone on the registry record
As filed with CMS by the practice, last updated 8 March 2024. Not called or verified by us.

The registry record

NPI
1346793429
Registered as
Type-2 organization (not an individual dentist's personal NPI)
Dental categories
Orthodontics, General
Taxonomy codes
122300000X (Dentist); 1223G0001X (General practice dentistry); 1223X0400X (Orthodontics and dentofacial orthopedics)
Practice location
21 North Main St., West Hartford, CT 06107
Telephone
(860) 236-1199
NPI issued
26 July 2016 (10 years ago)
Record updated
8 March 2024 (2 years ago)
Certified by the practice
18 July 2022
NPI status
NPI active as reported by CMS 2026-08
Metro area
Hartford-West Hartford-East Hartford, CT (metropolitan area, Hartford County)
State
Connecticut (1,574 registered practices)
Subpart of
Peoplesdental, P.C.
Map position
Census address match at street level
Snapshot
NPPES data dissemination file, 10 August 2026

What the record tells you

DBA Rosenberg Orthodontics, the trading name of People's Dental, is an NPI registry record for a dental organization at 21 North Main St. in West Hartford, Connecticut 06107. CMS issued NPI 1346793429 on 26 July 2016, and the practice last updated its own entry on 8 March 2024. That was 2 years ago; the details are probably current, but confirm the address when you book. CMS records it as a subpart of Peoplesdental, P.C., so billing and pricing may follow the parent's policies.

It is registered under 3 dental taxonomy codes: Dentist (122300000X), General practice dentistry (1223G0001X), Orthodontics and dentofacial orthopedics (1223X0400X). That puts it in 2 categories on this site, led by orthodontics. A practice that registers more than one category is telling CMS it does more than one kind of dental work at this address, which is why it has a page here rather than a row. No other address in the registry carries this name, though a practice trading under a chain brand often registers each office under its own legal name, so check the brand as well.

West Hartford holds 47 registered dental practices inside the Hartford-West Hartford-East Hartford, CT area, which has 575 in total on the Connecticut side and ranks 1st in the state. 5 of the West Hartford records also register orthodontics, so this is one of several local options in that category. Across the metro the mix runs general dentistry 68%, dental clinic or center 13.4%, pediatric dentistry 9.4%. The closest other registered practices are Rosenberg Orthodontics (0 miles, West Hartford), Stanley Fellman & Jeanne Strathearn, D.D.S. (0.1 miles, West Hartford) and North Main Dental (0.1 miles, West Hartford), with 2 more inside 0.1 miles.

On our figures a routine adult cleaning in Connecticut runs $140 to $210 cash and scaling and root planing $210 to $340 per quadrant, against a US average of $125. This practice's own prices are not in the registry and never will be: NPPES holds identifiers, not fees. Call (860) 236-1199 and ask for the cash price on code D1110, whether the exam and X-rays are included, and whether they run a membership plan if you have no insurance.

Nearest alternatives

The 5 closest registered dental practices to 21 North Main St., straight-line distance. Rows without a link are listed on their metro page rather than having one of their own.

PracticeCityDistanceCategoriesPhone on the record
Rosenberg OrthodonticsWest Hartford, CT0 miOrthodontics(860) 236-1199
Stanley Fellman & Jeanne Strathearn, D.D.S.West Hartford, CT0.1 miGeneral(860) 236-4249
North Main DentalWest Hartford, CT0.1 miGeneral(860) 236-4249
North Main DentalWest Hartford, CT0.1 miGeneral(860) 236-4249
New Age Dental LLCWest Hartford, CT0.1 miGeneral(860) 561-2121
What a cleaning costs in Connecticut
Routine cleaning
$140-$210
D1110 adult prophylaxis, cash
Deep cleaning
$210-$340
D4341 scaling and root planing, per quadrant
Against the US average
+40%
US routine average $125, deep $220 per quadrant

The benchmark to hold a quote from DBA Rosenberg Orthodontics against. All 50 states compared.

What to ask when you call

  1. The cash price for D1110, a routine adult cleaning, and whether the exam (D0120) and X-rays (D0274) are inside or outside that number.
  2. Whether you need scaling and root planing before a routine clean, and the per-quadrant price for D4341 or D4342 if so.
  3. Whether they run an in-house membership plan, and what it covers against what it costs a year.
  4. Whether they are taking new patients and how far out the next hygiene appointment is.
  5. The practice license, with your state dental board. An NPI is a billing identifier and proves nothing about licensing.
Browse and compare
All 575 practices in Hartford-West HartfordConnecticut dental practicesDirectory homeWhat a dental cleaning costsCost without insuranceCost with insuranceDeep cleaning cost
Where this comes from

CMS NPPES NPI data file, August 2026, snapshot 10 August 2026. US federal public data (FOIA-disclosable, no charge). CMS NPI files. NPI registry records, status as reported by CMS in the August 2026 data dissemination file. NPPES is an identifier registry, not a license register: an NPI does not validate that a practice is licensed, accredited or currently open. Practices maintain their own NPPES entries. Every page shows the date the record was last updated; addresses and phone numbers are as self-reported and are not verified by us. This page describes a registry record. It is not a review, an endorsement or a check on DBA Rosenberg Orthodontics.

Price figures are our own, last verified April 2026. State averages are our estimates compiled from FAIR Health regional cost data and CMS Medicare fee schedules; the ADA discontinued its national Survey of Dental Fees in 2023, so no national fee survey exists. Treat them as a starting point and call two or three offices for an actual quote.

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Updated 2026-04-27