Bright Day Orthodontics
Registered legal name: Lovell Ortrhodontics, PC
1849 Main Ave, Durango, CO 81301
The registry record
- NPI
- 1689052961
- Registered as
- Type-2 organization (not an individual dentist's personal NPI)
- Dental categories
- Orthodontics, Dental clinic
- Taxonomy codes
- 1223X0400X (Orthodontics and dentofacial orthopedics); 261QD0000X (Dental clinic or center)
- Practice location
- 1849 Main Ave, Durango, CO 81301
- Telephone
- (719) 264-0081
- NPI issued
- 7 May 2015 (11 years ago)
- Record updated
- 28 March 2023 (3 years ago)
- Certified by the practice
- 28 March 2023
- NPI status
- NPI active as reported by CMS 2026-08
- Metro area
- Durango, CO (micropolitan area, La Plata County)
- State
- Colorado (3,323 registered practices)
- Operator size
- 2 addresses registered under this organization name nationally
- Map position
- Census address match at street level
- Snapshot
- NPPES data dissemination file, 10 August 2026
What the record tells you
Bright Day Orthodontics, the trading name of Lovell Ortrhodontics, PC, is an NPI registry record for a dental organization at 1849 Main Ave in Durango, Colorado 81301. CMS issued NPI 1689052961 on 7 May 2015, and the practice last updated its own entry on 28 March 2023. That was 3 years ago; the details are probably current, but confirm the address when you book.
It is registered under 2 dental taxonomy codes: Orthodontics and dentofacial orthopedics (1223X0400X), Dental clinic or center (261QD0000X). That puts it in 2 categories on this site, led by orthodontics. A practice that registers more than one category is telling CMS it does more than one kind of dental work at this address, which is why it has a page here rather than a row. The same registered name appears at 2 distinct addresses nationally. That is either a group practice or a name common enough that unrelated offices share it, so ask whether pricing is set locally or by a parent company.
Durango holds 26 registered dental practices inside the Durango, CO area, which has 28 in total on the Colorado side and ranks 11th in the state. 1 of the Durango records also register orthodontics, so this is one of only a handful of local options in that category. Across the metro the mix runs dental clinic or center 50%, general dentistry 35.7%, pediatric dentistry 7.1%. The closest other registered practices are Richard L Wilson DDS (0 miles, Durango), Sunrise Dentistry (0 miles, Durango) and San Juan Smiles Family Dentistry (0.4 miles, Durango), with 2 more inside 0.4 miles.
On our figures a routine adult cleaning in Colorado runs $110 to $165 cash and scaling and root planing $180 to $280 per quadrant, against a US average of $125. This practice's own prices are not in the registry and never will be: NPPES holds identifiers, not fees. Call (719) 264-0081 and ask for the cash price on code D1110, whether the exam and X-rays are included, and whether they run a membership plan if you have no insurance.
Nearest alternatives
The 5 closest registered dental practices to 1849 Main Ave, straight-line distance. Rows without a link are listed on their metro page rather than having one of their own.
| Practice | City | Distance | Categories | Phone on the record |
|---|---|---|---|---|
| Richard L Wilson DDS | Durango, CO | 0 mi | Dental clinic | (970) 247-5565 |
| Sunrise Dentistry | Durango, CO | 0 mi | General | (970) 247-3303 |
| San Juan Smiles Family Dentistry | Durango, CO | 0.4 mi | General | (970) 375-7671 |
| Four Corners Dentures | Durango, CO | 0.4 mi | Dental clinic | (970) 880-0033 |
| Animas Dental Associates | Durango, CO | 0.4 mi | Dental clinic | (970) 247-0331 |
The benchmark to hold a quote from Bright Day Orthodontics against. All 50 states compared.
What to ask when you call
- The cash price for D1110, a routine adult cleaning, and whether the exam (D0120) and X-rays (D0274) are inside or outside that number.
- Whether you need scaling and root planing before a routine clean, and the per-quadrant price for D4341 or D4342 if so.
- Whether they run an in-house membership plan, and what it covers against what it costs a year.
- Whether they are taking new patients and how far out the next hygiene appointment is.
- The practice license, with your state dental board. An NPI is a billing identifier and proves nothing about licensing.
CMS NPPES NPI data file, August 2026, snapshot 10 August 2026. US federal public data (FOIA-disclosable, no charge). CMS NPI files. NPI registry records, status as reported by CMS in the August 2026 data dissemination file. NPPES is an identifier registry, not a license register: an NPI does not validate that a practice is licensed, accredited or currently open. Practices maintain their own NPPES entries. Every page shows the date the record was last updated; addresses and phone numbers are as self-reported and are not verified by us. This page describes a registry record. It is not a review, an endorsement or a check on Bright Day Orthodontics.
Price figures are our own, last verified April 2026. State averages are our estimates compiled from FAIR Health regional cost data and CMS Medicare fee schedules; the ADA discontinued its national Survey of Dental Fees in 2023, so no national fee survey exists. Treat them as a starting point and call two or three offices for an actual quote.