Smiles West
Registered legal name: B. Deirmenjian, DDS, INC.
12820 Victory Blvd, North Hollywood, CA 91606
The registry record
- NPI
- 1972871309
- Registered as
- Type-2 organization (not an individual dentist's personal NPI)
- Dental categories
- General, Orthodontics, Pediatric, Oral surgery, Endodontics, Periodontics
- Taxonomy codes
- 122300000X (Dentist); 1223E0200X (Endodontics); 1223G0001X (General practice dentistry); 1223P0221X (Pediatric dentistry); 1223P0300X (Periodontics); 1223S0112X (Oral and maxillofacial surgery); 1223X0400X (Orthodontics and dentofacial orthopedics)
- Practice location
- 12820 Victory Blvd, North Hollywood, CA 91606
- Telephone
- (818) 792-4500
- NPI issued
- 13 December 2011 (14 years ago)
- Record updated
- 20 December 2011 (14 years ago)
- NPI status
- NPI active as reported by CMS 2026-08
- Metro area
- Los Angeles-Long Beach-Anaheim, CA (metropolitan area, Los Angeles County)
- State
- California (18,604 registered practices)
- Operator size
- 10 addresses registered under this organization name nationally
- Sibling NPIs
- Aava Dental of North Hollywood (1518492610)
- Same address
- Dr. Campbell's Century Dental
- Map position
- Census address match at street level
- Snapshot
- NPPES data dissemination file, 10 August 2026
What the record tells you
Smiles West, the trading name of B. Deirmenjian, DDS, INC., is an NPI registry record for a dental organization at 12820 Victory Blvd in North Hollywood, California 91606. CMS issued NPI 1972871309 on 13 December 2011, and the practice last updated its own entry on 20 December 2011. That was 14 years ago, so treat the phone number and the suite number as unconfirmed until someone answers.
It is registered under 7 dental taxonomy codes: Dentist (122300000X), Endodontics (1223E0200X), General practice dentistry (1223G0001X), Pediatric dentistry (1223P0221X), Periodontics (1223P0300X), Oral and maxillofacial surgery (1223S0112X), Orthodontics and dentofacial orthopedics (1223X0400X). That puts it in 6 categories on this site, led by general dentistry. A practice that registers more than one category is telling CMS it does more than one kind of dental work at this address, which is why it has a page here rather than a row. The same registered name appears at 10 distinct addresses nationally. That is either a group practice or a name common enough that unrelated offices share it, so ask whether pricing is set locally or by a parent company. One further NPI is registered to what looks like the same business at this address (Aava Dental of North Hollywood, NPI 1518492610); it is covered by this page rather than given a page of their own. One other dental record shares the street address: Dr. Campbell's Century Dental.
North Hollywood holds 89 registered dental practices inside the Los Angeles-Long Beach-Anaheim, CA area, which has 8,403 in total on the California side and ranks 1st in the state. 62 of the North Hollywood records also register general dentistry, so this is one of several local options in that category. Across the metro the mix runs general dentistry 65.8%, dental clinic or center 21.5%, orthodontics 6.5%. The closest other registered practices are Dr. Campbell's Century Dental (0 miles, North Hollywood), James Y Kahng DDS, A California Dental Corporation (0.1 miles, North Hollywood) and Feng Liu Dental INC (0.1 miles, North Hollywood), with 2 more inside 0.1 miles.
On our figures a routine adult cleaning in California runs $130 to $200 cash and scaling and root planing $200 to $330 per quadrant, against a US average of $125. This practice's own prices are not in the registry and never will be: NPPES holds identifiers, not fees. Call (818) 792-4500 and ask for the cash price on code D1110, whether the exam and X-rays are included, and whether they run a membership plan if you have no insurance.
Nearest alternatives
The 5 closest registered dental practices to 12820 Victory Blvd, straight-line distance. Rows without a link are listed on their metro page rather than having one of their own.
| Practice | City | Distance | Categories | Phone on the record |
|---|---|---|---|---|
| Dr. Campbell's Century Dental | North Hollywood, CA | 0 mi | Orthodontics | (818) 762-0680 |
| James Y Kahng DDS, A California Dental Corporation | North Hollywood, CA | 0.1 mi | General | (818) 762-2378 |
| Feng Liu Dental INC | North Hollywood, CA | 0.1 mi | Dental clinic | (818) 284-6440 |
| Hollywood Smile Dental Group | North Hollywood, CA | 0.1 mi | General | (818) 752-7525 |
| Hollywood Smile | North Hollywood, CA | 0.1 mi | Dental clinic | (785) 979-8800 |
The benchmark to hold a quote from Smiles West against. California cost guide.
What to ask when you call
- The cash price for D1110, a routine adult cleaning, and whether the exam (D0120) and X-rays (D0274) are inside or outside that number.
- Whether you need scaling and root planing before a routine clean, and the per-quadrant price for D4341 or D4342 if so.
- Whether they run an in-house membership plan, and what it covers against what it costs a year.
- Whether they are taking new patients and how far out the next hygiene appointment is.
- The practice license, with your state dental board. An NPI is a billing identifier and proves nothing about licensing.
CMS NPPES NPI data file, August 2026, snapshot 10 August 2026. US federal public data (FOIA-disclosable, no charge). CMS NPI files. NPI registry records, status as reported by CMS in the August 2026 data dissemination file. NPPES is an identifier registry, not a license register: an NPI does not validate that a practice is licensed, accredited or currently open. Practices maintain their own NPPES entries. Every page shows the date the record was last updated; addresses and phone numbers are as self-reported and are not verified by us. This page describes a registry record. It is not a review, an endorsement or a check on Smiles West.
Price figures are our own, last verified April 2026. State averages are our estimates compiled from FAIR Health regional cost data and CMS Medicare fee schedules; the ADA discontinued its national Survey of Dental Fees in 2023, so no national fee survey exists. Treat them as a starting point and call two or three offices for an actual quote.